SP Digital Consulting — Lead Generation Agency for Landscapers

Project Overview

I designed and developed a conversion-focused website for SP Digital Consulting, a lead generation agency that helps landscaping businesses grow using automated systems and high-converting strategies. The goal was clear: turn clicks into contracts — and build trust from the very first scroll.

What I Did

  • Platform Used: Squarespace

  • Focus: High-ticket lead generation, digital marketing services, and CRM integration

  • Goal: Maximize appointment bookings and establish brand authority

Key Features

  • Hero Section with Value Proposition
    The landing page opens with a clean, bold message targeting landscapers, paired with a high-quality image and a compelling CTA that instantly communicates the service value: scalable growth with no upfront payment.

  • Embedded Testimonial Video
    A short, engaging client success video highlights real results—showing landscapers how others added $200K+ in revenue within months, all on autopilot.

  • Trust-Building Philosophy Section
    Instead of salesy claims, I built a dedicated section to emphasize SP Digital's client-first philosophy: no results = no fees. This builds immediate trust and reduces buyer hesitation.

  • Service Breakdown Cards
    Custom service icons and copy describe SP Digital’s core offerings (Paid Ads, AI Assistant, CRM, Web Design) using concise bullet points for fast readability and strong SEO.

  • Client Outcome Section
    Clear, benefit-driven copy highlights what clients can expect: 6+ qualified landscaping jobs per month — with visual emphasis on outcomes, not just features.

  • Team Introduction Section
    Humanizing the brand further, I included clean headshots, names, and brief roles for each team member. This boosts credibility and connection.

  • Social Proof & Testimonials
    Real video and text testimonials showcase positive ROI and experiences, reinforcing the agency’s impact. Star ratings and client names help authenticate the feedback.

  • Conversion CTAs Across the Site
    Strategically placed "Get in Touch" buttons are used throughout to guide users toward booking a strategy call, maximizing the site's conversion rate.

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